Vitax wins top GIMA award

Vitax has scooped one of the garden industry’s top marketing awards for its innovative, weather-proof pouch range.

Recognised as one of the garden industry’s most prestigious award ceremonies, Vitax took home this year’s GIMA award for ‘Best Consumer Product Packaging’ and was also a named finalist in the ‘Supplier of the Year’ award category.

Vitax launched its latest weather-proof pouches at Glee in 2017 with the judges stating its ‘good clear packaging, easy for consumers to understand’ which led to ‘increased sales’ were two of the key reasons Vitax were successful.

David Griffiths, marketing manager and product packaging designer, says: “Responding quickly to what gardeners want is vital and the pouch range was developed to aid garden centres promote products next to plants and shrubs, especially within their outdoor plant displays.

“To win a coveted GIMA award is fantastic, especially amongst such great competition.” 

In addition to taking home a coveted GIMA Award, Vitax was also named as a finalist in the ‘Supplier of the Year’ category, which is a tremendous achievement as Carl Welsh, managing director at Vitax, explains: “The ‘Supplier of the Year’ award is particularly sought after and to be named as a finalist recognises the efforts and improvements Vitax has made as a business over the last year.”