Vitax wins top GIMA award for second consecutive year

Vitax has taken home one of the garden industry’s top marketing awards for the second consecutive year for the design of its new Plant Guard range.

Recognised as one of the garden industry’s most prestigious award ceremonies, Vitax received the GIMA award for ‘Best Consumer Product Packaging’.

This is the second year the company has won the award, after receiving the accolade in 2018 for its weatherproof pouches.

The award is judged on fitness for purpose, durability, and conveyance of information to the consumer – which was crucial to this year’s win.

David Griffiths, marketing manager and product packaging designer, says: “Plant Guard has been designed to ensure organic and environmentally-conscious gardeners can choose a pest control product quickly and know it is non-toxic to bees and is a natural defence to pests.

“To win a coveted GIMA award for the second year running in the same category is fantastic, especially amongst such strong competition.”

In addition to taking home a much sought after GIMA Award, Vitax was also named as a finalist in the ‘Best New Product’ category for Vitax Acer Feed.