24th Sep 2018

Vitax feeds appetite for specialist products

Following the launch and resulting success of its dual merchandising product displays, Vitax will continue to fulfil the demand for specialist products for 2019 with the launch of its new feed and compost ranges.

With over 10 new products on show at Glee for the first time, it was Olive Tree Feed, Tree & Shrub Planting Feed and Japanese Maple Organic Acer Feed along with Tree Fern and Palm Feed which generated the most interest.

Each has been developed in response to gardeners and customer demand, and drives forward Vitax’s strategy to create products which help customers make the right product choice.

Carl Welsh, Vitax’s Managing Director, says: “In an industry where there are many multi-purpose products, it is a refreshing change for gardeners to be able to choose the right product for the right plant.

“Over the past three years we have continued to add to the specialist feed range which has been a huge success, and the feedback this year has been exceptional, confirming we are delivering what customers want.”

However, it is not just Vitax’s feeds that have undergone the specialist treatment as Vitax will market five new composts for 2019.

“Next year gardeners will be able to choose from a range of specialist composts, all with added Q4, which is trusted by both professional and amateur gardeners,” says Mark Butler, Vitax’s National Sales Manager.

The new compost ranges comprises: Pots & Baskets Compost with added Q4, Ericaceous Compost with John Innes and added Q4, Rose, Tree & Shrub Compost with added Q4, John Innes Seed Compost with added Q4 and Tomato Planter with added Q4.

“In addition to the feeds and compost, we have also expanded two of our popular ranges – Stay Off and SBK – to include Stay Off Mole Repellent and SBK Tree Stump Killer,” says Mark.

“Both products caused quite a stir as many gardeners now have a mole problem and the demand for non- glyphosate products is on the rise.

“The desire for more organic products remains, with Plant Guard proving a hit with organic gardeners at the show. We’re really looking forward to 2019 as pre-season orders are already flowing in,” added Mark.


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