17th Sep 2026
Glee 2026 and the launch of Vitax Water Less
Glee, the biggest garden trade show in the UK, returned to the NEC in Birmingham from the 8th - 10th September. Vitax was in attendance across all three days, launching its brand new product Vitax Water Less to the garden trade sector.
Vitax Water Less is a revolutionary new product designed to save water when caring for the garden. By improving the spread of moisture to be more uniform, water retention in soil is increased. Gardens are healthier and plants more hydrated for improved growth. Vitax Water Less means less time spent on watering, and more time to enjoy the outdoor space.
Following an exceptionally hot and dry summer with long periods of drought, Vitax Water Less was welcomed by visitors to the trade stand who had experienced first-hand the challenging growing conditions of 2026. Being able to witness the product in action with demonstrations added further credibility to Vitax Water Less, with samples also handed out for visitors to try at home.
In addition to a hugely successful trade product launch, Vitax Water Less was shortlisted for the Glee New Product Award 2026. The Vitax team also took part in the Greenfingers Charity 'Floral Thursday', which aims to break the world record for most people wearing floral prints at once. Vitax proudly supported Greenfingers Charity at its annual ball recently and has been a partner for many years.
Anja Gooding, CEO of Vitax, said: "2026 was one of our best attendances at Glee yet. At Vitax, innovation is about creating quality products that solve real gardening challenges, and the response to Vitax Water Less reinforced why that remains so important.
"Following such a hot and dry summer, it was encouraging to see customers immediately understand both the need for the product and the difference it can make. One of the most rewarding aspects of the show was seeing customers experience the product for themselves. The live demonstrations helped bring Vitax Water Less to life, allowing visitors to see first-hand how it improves water penetration and retention in the soil and helping communicate its benefits in a simple, visual way.
"We were also delighted to be shortlisted for the Glee New Product Awards and to continue supporting Greenfingers Charity through Floral Thursday.
"The response at Glee has given Vitax Water Less a brilliant start, and I’m looking forward to continuing the conversations with our customers as we head into the 2027 season."