Our Brands

Our Brands

Traditional and innovative brands for the keen gardener based on good gardening practices

Our Brands2

Our Brands

Traditional and innovative brands for the keen gardener based on good gardening practices

Our Brands3

Our Brands

Traditional and innovative brands for the keen gardener based on good gardening practices

Our Brands

Gardeners trust our brands…

Many of our leading brands have an interesting background and here is a brief walkthrough of the more well-known ones.

Vitax, the Company’s name and generic brand name, was coined by Eric Hutchinson, the first Managing Director of the Company and author of the Vitax Gardening Book. Records in the Company archives show his alternatives around the adjective “vital”, meaning “essential to organic life”.

The iconic name in ant and insect control, derives its name (and font) from the outside marking stamp on the wooden packaging crates in which it was delivered to the Company from Japan in the 1960s. The name NIPPON displayed the country of origin, meaning JAPAN.

For SBK, the weedkiller for tough weeds, the marketing people thought long and hard about a name in the 1970s and came up with a clever acronym for Synchemicals Brushwood Killer, and what an enduring name it has become.

Q-4, the traditional general fertiliser used by gardeners and growers alike, is so called because it was the fourth in line of the “Q“ “Quality” fertilisers developed by Vitax Limited in the 1950s. Another fertiliser from the same stable,Q7, still features in our professional range.

Green Up et alia is a brand name coining its descriptive action and relaunched our old liquid lawn care brand 50-50 into the burgeoning 1980s consumer market. So “Green up” does exactly what it says on the label.

6X, in gardening terms means six times, due to the fact that this wonderful fibrous compost and fertiliser produced from poultry manure is said to produce six times more than the comparable use of traditional farmyard manure.

Our award winning snail and slug deterrent, Slug Gone, is a brand name coining its descriptive action.

Visit the Slug Gone website

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