Category Archives: Vitax Amenity

News relating to Vitax Amenity

GIMA AGM April 2015

Vitax manager takes top industry role

Vitax’s national sales manager has become president of the Garden Industry ManufacturersGIMA AGM and Day Conference 15th April 2015 Association (GIMA), one of the industry’s leading bodies. Colin Wetherley-Mein has worked at Vitax for over 20 years and has been on GIMA’s council for four years, with the past 12 months serving as Honorary Treasurer.

Out-going president – Bosmere’s Steve Millington – handed over the chains to Colin at this year’s AGM which was attended by over 80 members.  Colin will be supported by vice-president, Chris Ramsden from Suttons Consumer Products.

Vicky Nuttall, GIMA’s director, says: “The past year has seen significant changes in the garden and horticulture sector and Steve has navigated our members through uncertain times as we begin to evolve as an industry. Colin has been part of that team and his experience and knowledge will ensure the progress we have made continues.   He has also set very clear goals which will support our members commercially through providing new initiatives.”

As part of his presidency Colin will continue to build strong links with other organisations such as the Horticulture Trade Association, Garden Centre Association and Gardenex as members seek support on new routes to market.   “It is vital that like-minded organisations work together to ensure the industry remains competitive whilst continuing to safeguard the interests of our members,” he says. Whilst we will continue to host a range of day conferences and buyer-connect days, we will also be investing in research to deliver market data which will form part of our strategy going forward and a greater understanding of what consumers want from its retailers.”

Edgemead - athletics attachment

Supaturf Cape Town training day

Supaturf Cape Town staged another successful training day in February. It was a stifling hot dayEdgemead - Arrow which began with us setting up the displays at the Edgemead Sports Club. Kevin Gramoney had been very pro-active and took the trouble to print a program of events for the day, which he sent with invitations to prospective clients. This obviously had a positive effect – we were led to believe that there would be about 50 people attending but we were proven wrong and caught off guard with the number of attendees exceeding 100 people from various schools in the Peninsula, the City of Cape Town Municipality and representatives from as far afield as Malmesbury.


Edgemead - TXE353The day began with a brief overview of Supaturf and its presence in South Africa. Special emphasis was laid on the role Supaturf plays in protecting the environment, which has resulted in Supaturf being granted the IS0 14001 Award. The impact line marking has on the Turf Industry was discussed in depth and attendees were reassured that the wealth of turf experience amongst Supaturf South Africa’s senior representatives places us in a unique position in the Line Marking Industry.


The programme then moved on to the mixing of Line Marking Liquids and the distinction between Spray Marking Machines and Transfer Wheel Markers. The programme continued with a crash course in setting out and marking of various sports disciplines with special emphasis on Soccer, Rugby and Athletics.

City of Capetown demo

After lunch a talk and demonstration on cleaning, servicing and basic maintenance of Line Marking machines was given. This evoked much discussion and questions and it was most gratifying when at the end of the day’s program several people spoke up and thanked Supaturf for a most informative and productive day.


Russell Gibbens

Managing Director

Supaturf South Africa

TEGS logo

Edible Garden Show

Just over a week till the Edible Garden show, where we’ll be in the Capital Gardens “shop” in theTEGS logo thick of the action. With all the mentions in the news recently about Slug Gone, visitors will be pleased to hear that we’ll be selling it at the show in 3.5 litre bags and 10 litre tubs at fantastic prices exclusive to the Edible Garden Show.  With the new “shop and drop” facility it will make it even easier to pay now and collect when you’re leaving.


We’ll also have the fantastic 6x Pelleted Poultry Manure for sale, together with a range of biodegradable products such as mulch mats, cabbage collars and grow pots.


With the new extended show times, open until 7pm on the Friday and 5pm on Saturday and Sunday, there’s no excuse for not visiting!


Vitax Supaturf bolsters regional network

Alex McDermott is the new Technical Sales Representative for Vitax Amenity’s Midlands, Wales andSONY DSC South-west region, handling the full range of products for the leading line markers-to-fertilisers group. Pitching into the turf sector straight from school at 16, Alex, 30, had always hankered after a post in technical sales, despite quickly climbing the career ladder.

“I love networking and meeting people in different circumstances,” said Alex. “My new role allows me to work in an advisory as well as a sales capacity for new and existing customers and that’ll be a most rewarding aspect of the job.”

Responsible for products that include the Briteliner Arrow and TXE 606 and 353 next generation line markers, as well as the Enhance and 50/50 fertiliser brands, Alex worked at The Belfry as a greenkeeper for five years, taking in work experience at Wolverhampton Wanderers’ Molineux stadium and training ground on his way to gaining NVQ qualifications.  He then moved to Rugby Golf Club, rising to Deputy Course Manager, developing his technical knowledge to position himself for a move to “the other side of the fence”.

“I’m handling an area that runs from the Wirral, Wales and Newcastle-under-Lyme, through the Midlands as far South-west as Land’s End,” explained Alex. “It’s a fair-sized territory but I’m relishing the challenge of further strengthening the Vitax customer base.

“I feel proud and privileged to be working for a leading UK manufacturer like Vitax. The Supaturf line markers and paints are all fabricated at the Coalville factory – and I’m looking forward to introducing the ranges in my area. I’m one of those people who eats and sleeps turf.”

Starting in January, Alex has hit the ground running, already securing his first order from a Vitax new customer – Royal Worcester Grammar School: “One of many more sales to come I hope,” he added.

Vitax at Garden Press day 2014 2

Garden Press Day

We’re delighted to be returning to the 10th anniversary of the Garden Press Event at The Barbican in London, on Thursday 12th February. The event is by invitation only to journalists, broadcasters and the press in the gardening sector, and is the only event of its kind aimed specifically for the industry. In 2014 there were over 95 exhibitors with more than 250 visitors to the show, making it a great opportunity to showcase new and established gardening products.  We’ll be on stand H6 with our range of biodegradable pots and mats, Slug Gone and Q4 Rootmore, along with our traditional and well known Vitax Q4 fertiliser.

Vitax at Garden Press day 2014


IPM Horticulture trade fair

Vitax and Hortifeeds are this week in Germany attending the International Trade Fair for Plants (IPMIPM Essen Vitax stand ESSEN) the world’s leading trade fair for horticulture.  Our stand is displaying products from Vitax Grower, Vitax Home & Garden and Hortifeeds, showing the range of unique biodegradable Vitapots, the complete home & garden range, and innovative speciality fertilisers for growers such as HorpHix and Hortiboost.

IPM is the only specialist trade fair of its kind to feature the entire chain of plant growing, including production, technology, floristry, garden features, and point of sale. No other plant fair offers trade visitors such a comprehensive market overview. The 33rd edition of the world’s leading trade fair for horticulture will have more than 1600 exhibitors from around 50 nations.

The show was opened by Dr Robert Kloos, State Secretary in the Federal Ministry of Food and Agriculture. The world’s premier horticultural fair is regarded as the leading meeting place of the international green sector. Top purchasers from Israel, Belgium, Brazil, Kuwait, Congo, USA, Iran, Japan, Portugal, Australia, Ireland, Nigeria, Turkey and Russia have announced their visits so that they can place orders for the coming garden season.

6X logo

Vitax grows organically with 6x

Vitax are pleased to announce that we have extended our organic product range by purchasing Organico Limited.  Based in Somerset, Organico is best-known for manufacturing the popular 6x,  100% natural fibrous fertiliser and chicken pellets, as well as the Groworganic brand widely used on allotments and by growers.

6X logo

A favourite amongst gardeners who prefer sustainable and organic gardening methods, the acquisition of Organico forms part of Vitax’s strategy to introduce more natural products into its existing portfolio.

Produced in the UK for over 40 years, 6x is a traditional chicken fertiliser and billed as ‘The best thing on earth’.  It contains no peat or chemicals, and is oven-heated to over 200o resulting in a weed and pathogen free fertiliser.  Once composted, one bag of 6x is equivalent to six sacks of farm manure.

6X bags and tub

Although Vitax purchased the complete share capital of the business it will continue to work with Roger Cumisky and his team as it grows the business.

Paul Gooding, Managing Director at Vitax, says: “6x is the premier natural fertiliser brand in the UK and it will play a large part in our plans for 2015 and beyond. It is very rare that an opportunity arises to purchase such an established and well-regarded brand which has such growth potential.  The 6x brand is already a market-leader so we have no plans to re-brand it or bring it into one of our existing ranges.  We will however be utilising the reach of our sales team to make it more universally available at Garden Centres throughout the UK and overseas.

“Following the purchase of Slug Gone in 2012 we have been on the lookout for complementary organic products whilst also developing our own.  The launch of the biodegradable range in 2013 further consolidated our commitment to developing more sustainable and organic products.  Although it is a very simple concept, 6x has been imitated but never been equalled.  We are delighted it is now part of Vitax’s portfolio.”

6x will continue to be manufactured in Somerset where it purchases the bulk of its chicken waste, sourced from farms within a 50 mile radius.  This commitment to the local economy was just one consideration in its sale to Vitax as Roger Cumisky, Managing Director at Organico explains: “For the past 40 years we have been developing a range of products which are not only sustainable and organic but utilise waste from local farmers, so it was important we kept that continuity and investment in the surrounding communities.

“Over the years we have been approached by many buyers but Vitax echoed our values and has a great heritage behind it.  It is well-known for its range of products and we wanted to ensure the business continued to grow with a manufacturer which understood our vision.

“As a family-owned business, we know the 6x brand and Groworganic name will continue to flourish under Vitax and we are excited to be still part of it.”

The 6x range will still be available through garden centres and mail order.

Numbers stencil kit


Win a Vitax Numbers or Car Park Stencil Kit, along with a case of Supamark aerosols, in our Big Draw.  Vitax Stencils are indispensable for marking out car parks and sportsturf permanently, or for special events.  They’re robust and convenient – providing a fast and professional solution.

To celebrate their launch, we’re giving away a stencil pack of your choice, and 12 x 750ml SupaturfCar park stencil kit aerosols in our special Big Draw.

Complete your details on the Contact Us page  to receive our free newsletter, and you will then be entered into the competition.

In the “Your message” section, answer the following question: What material helps make Vitax stencils robust – Plastic, Bitumen or Cardboard?

We’ll email the winner and announce the result on our website on 12th January 2015, and then present the winner with their prize on our stand (A2) on 22nd January, the first day of the BTME 2015 Exhibition in Harrogate.


Kearsney College, Durban with Supaturf machines

On the road in South Africa

Supaturf took to the road recently in South Africa to stage a series of national one day events to launch its new TXE 353 line marking machine. The TXE 353, with its wider tank aperture, unique anti-flip tank features and improved chassis design upgrades offers a number of improvements to the popular evergreen TXE 252.


Kempton Park Cricket ClubFirst stop was Kempton Park Cricket Club in Johannesburg whereKempton Park CC with Supaturf line marking machines some 25 customers were given a demonstration of the new 353 machine by Russell Gibbens, Managing Director of Supaturf South Africa.  Also on display was the 606, the improved version of the TXE 505 with its larger battery.  Customers had the opportunity to try out the new machines and to see the full range of Supaturf South Africa line marking equipment and liquid on show.  Following the demonstrations, visitors could enjoy light drinks and a buffet lunch in the cricket pavilion which also was an opportunity for social networking.  “I was delighted with the event and we have received good feedback” reported Pieter Visagie Managing Director of Reapers Johannesburg, Supaturf distributor in Gauteng province.


Next stop was Edgemead Cricket Club, Cape Town to meet with Kevin Gramoney, Supaturf rep forEdgemead Cricket Club Supaturf machine demo the Western Cape and former groundsman at the World Cup Moses Mabhida Stadium, with a wealth of international turf care experience.  There was much interest from visitors in the TXE 353 and the complete range of Supaturf line marking equipment including the Athletics attachment, a labour saving accessory which when fitted to the TXE puts down three athletic lines in one pass.  “Supaturf are making good advances in the Cape, driven also by our all-round turf care approach. We adopt particularly the importance of proper cutting, irrigation and professional grass management” commented Kevin.


Kearsney College with Supaturf stencilsLast stop was Kearsney College, Durban where, in the fabulous surroundings, visitors also had the opportunity to see the new Supaturf grass stencil kits on display.  These biodegradable stencils include car park and number signs at a low cost option.  Russell Gibbens, Managing Director of Supaturf South Africa, was on hand to give users some expert tips in the correct maintenance of line marking equipment and in marking lines for the first time.

Kearsney College, Durban with Supaturf machines

Paul Gooding, Managing Director of Vitax Supaturf UK, presented the winner of the prize draw, the Roseway Waldorf School, with a free Supaturf SSR100 fertiliser spreader.  “It has been an excellent opportunity to interact with our customers at these events and I am very pleased with the positive reaction we have received to our new generation TXE 353 machine” commented Russell Gibbens.