Category Archives: Vitax Amenity

News relating to Vitax Amenity


Vitax at Trade Shows

Vitax’s team of experts in the Retail, Commercial & Amenity, and Professional Grower sectors will be exhibiting at trade shows throughout the Autumn. Meet the teams at:

Four Oaks 8th to 9th September Stand B1-2
GLEE 14th to 16th September Hall 19, stand E10/G11
Landscape Live, Headingley 6th October Stand 7
South West Growers 7th October Stand 37
Saltex, NEC 4th to 5th November Stand CO90
Futurescape 17th November Stand 89
BTME Harrogate 19th to 21st January 2016 Stand A2

Vitax will be showcasing new products and packaging throughout all sectors at all shows.

GIMA awards dinner July 2015

GIMA Awards & Dinner

The 2015 GIMA Dinner and Awards event took place on 16th July at the Celtic Manor Resort, Cardiff.  Hosted by Rufus Hound, this popular event in the gardening trade year also saw Colin Wetherley-Mein, Vitax Retail Sales Manager, attend in his capacity as 2015 GIMA President.

Vitax senior staff and partners attended a private pre-dinner drinks and canapés reception in honour of Colin’s worthy appointment as honorary GIMA President.

This was followed by a magnificent and glittering Awards Ceremony attended by some 360 guests.  Attending from Vitax were Paul and Waltraud Gooding, Anja Gooding, Daniel and Catherine Wilkinson, Roger and Carole Cumisky, Carl and Tracy Welsh, Colin and Joan Wetherley-Mein, and Ralph Fitter.

GIMA awards dinner July 2015

chair carving

Vitax and the National Forest on August bank holiday Monday

As part of its continuing partnership with the National Forest, Vitax is again sponsoring the 2015 National Forest Wood Fair which will take place on August Bank Holiday (31st August 2015).

National Forest owl carving

As part of its sponsorship this year Vitax is inviting primary schools based within the forest to be part of the event, by entering a drawing competition to create a garden that represents the school.  It could be a woodland, forest, wildlife garden, one full of flowers or even a vegetable patch.  Each design will be showcased within the Vitax marquee on the day of the Wood Fair.  The winning school will receive £250 of gardening products including seeds and tools, with two runners-up prizes of £100 of products, and two more runners-up receiving prizes of £50 of products each.


Vitax Charity Golf Day

Vitax were pleased to take part in the GIMA charity golf day staged at the Telford Hotel & Golf Resort in Shropshire.  The Vitax team members of Paul Gooding, Greg Holden, Roger Cumisky and Carl Welsh enjoyed a pleasant round of golf in the very sunny conditions.


The golf was followed by an excellent dinner and evening of entertainment and fundraising.  An enjoyable after-dinner talk was given by professional golfer Paul Broadhurst, who had taken part during the day by playing the 16th hole with each of the participating teams.

GIMA AGM April 2015

Vitax manager takes top industry role

Vitax’s national sales manager has become president of the Garden Industry ManufacturersGIMA AGM and Day Conference 15th April 2015 Association (GIMA), one of the industry’s leading bodies. Colin Wetherley-Mein has worked at Vitax for over 20 years and has been on GIMA’s council for four years, with the past 12 months serving as Honorary Treasurer.

Out-going president – Bosmere’s Steve Millington – handed over the chains to Colin at this year’s AGM which was attended by over 80 members.  Colin will be supported by vice-president, Chris Ramsden from Suttons Consumer Products.

Vicky Nuttall, GIMA’s director, says: “The past year has seen significant changes in the garden and horticulture sector and Steve has navigated our members through uncertain times as we begin to evolve as an industry. Colin has been part of that team and his experience and knowledge will ensure the progress we have made continues.   He has also set very clear goals which will support our members commercially through providing new initiatives.”

As part of his presidency Colin will continue to build strong links with other organisations such as the Horticulture Trade Association, Garden Centre Association and Gardenex as members seek support on new routes to market.   “It is vital that like-minded organisations work together to ensure the industry remains competitive whilst continuing to safeguard the interests of our members,” he says. Whilst we will continue to host a range of day conferences and buyer-connect days, we will also be investing in research to deliver market data which will form part of our strategy going forward and a greater understanding of what consumers want from its retailers.”

Edgemead - athletics attachment

Supaturf Cape Town training day

Supaturf Cape Town staged another successful training day in February. It was a stifling hot dayEdgemead - Arrow which began with us setting up the displays at the Edgemead Sports Club. Kevin Gramoney had been very pro-active and took the trouble to print a program of events for the day, which he sent with invitations to prospective clients. This obviously had a positive effect – we were led to believe that there would be about 50 people attending but we were proven wrong and caught off guard with the number of attendees exceeding 100 people from various schools in the Peninsula, the City of Cape Town Municipality and representatives from as far afield as Malmesbury.


Edgemead - TXE353The day began with a brief overview of Supaturf and its presence in South Africa. Special emphasis was laid on the role Supaturf plays in protecting the environment, which has resulted in Supaturf being granted the IS0 14001 Award. The impact line marking has on the Turf Industry was discussed in depth and attendees were reassured that the wealth of turf experience amongst Supaturf South Africa’s senior representatives places us in a unique position in the Line Marking Industry.


The programme then moved on to the mixing of Line Marking Liquids and the distinction between Spray Marking Machines and Transfer Wheel Markers. The programme continued with a crash course in setting out and marking of various sports disciplines with special emphasis on Soccer, Rugby and Athletics.

City of Capetown demo

After lunch a talk and demonstration on cleaning, servicing and basic maintenance of Line Marking machines was given. This evoked much discussion and questions and it was most gratifying when at the end of the day’s program several people spoke up and thanked Supaturf for a most informative and productive day.


Russell Gibbens

Managing Director

Supaturf South Africa

TEGS logo

Edible Garden Show

Just over a week till the Edible Garden show, where we’ll be in the Capital Gardens “shop” in theTEGS logo thick of the action. With all the mentions in the news recently about Slug Gone, visitors will be pleased to hear that we’ll be selling it at the show in 3.5 litre bags and 10 litre tubs at fantastic prices exclusive to the Edible Garden Show.  With the new “shop and drop” facility it will make it even easier to pay now and collect when you’re leaving.


We’ll also have the fantastic 6x Pelleted Poultry Manure for sale, together with a range of biodegradable products such as mulch mats, cabbage collars and grow pots.


With the new extended show times, open until 7pm on the Friday and 5pm on Saturday and Sunday, there’s no excuse for not visiting!


Vitax Supaturf bolsters regional network

Alex McDermott is the new Technical Sales Representative for Vitax Amenity’s Midlands, Wales andSONY DSC South-west region, handling the full range of products for the leading line markers-to-fertilisers group. Pitching into the turf sector straight from school at 16, Alex, 30, had always hankered after a post in technical sales, despite quickly climbing the career ladder.

“I love networking and meeting people in different circumstances,” said Alex. “My new role allows me to work in an advisory as well as a sales capacity for new and existing customers and that’ll be a most rewarding aspect of the job.”

Responsible for products that include the Briteliner Arrow and TXE 606 and 353 next generation line markers, as well as the Enhance and 50/50 fertiliser brands, Alex worked at The Belfry as a greenkeeper for five years, taking in work experience at Wolverhampton Wanderers’ Molineux stadium and training ground on his way to gaining NVQ qualifications.  He then moved to Rugby Golf Club, rising to Deputy Course Manager, developing his technical knowledge to position himself for a move to “the other side of the fence”.

“I’m handling an area that runs from the Wirral, Wales and Newcastle-under-Lyme, through the Midlands as far South-west as Land’s End,” explained Alex. “It’s a fair-sized territory but I’m relishing the challenge of further strengthening the Vitax customer base.

“I feel proud and privileged to be working for a leading UK manufacturer like Vitax. The Supaturf line markers and paints are all fabricated at the Coalville factory – and I’m looking forward to introducing the ranges in my area. I’m one of those people who eats and sleeps turf.”

Starting in January, Alex has hit the ground running, already securing his first order from a Vitax new customer – Royal Worcester Grammar School: “One of many more sales to come I hope,” he added.

Vitax at Garden Press day 2014 2

Garden Press Day

We’re delighted to be returning to the 10th anniversary of the Garden Press Event at The Barbican in London, on Thursday 12th February. The event is by invitation only to journalists, broadcasters and the press in the gardening sector, and is the only event of its kind aimed specifically for the industry. In 2014 there were over 95 exhibitors with more than 250 visitors to the show, making it a great opportunity to showcase new and established gardening products.  We’ll be on stand H6 with our range of biodegradable pots and mats, Slug Gone and Q4 Rootmore, along with our traditional and well known Vitax Q4 fertiliser.

Vitax at Garden Press day 2014


IPM Horticulture trade fair

Vitax and Hortifeeds are this week in Germany attending the International Trade Fair for Plants (IPMIPM Essen Vitax stand ESSEN) the world’s leading trade fair for horticulture.  Our stand is displaying products from Vitax Grower, Vitax Home & Garden and Hortifeeds, showing the range of unique biodegradable Vitapots, the complete home & garden range, and innovative speciality fertilisers for growers such as HorpHix and Hortiboost.

IPM is the only specialist trade fair of its kind to feature the entire chain of plant growing, including production, technology, floristry, garden features, and point of sale. No other plant fair offers trade visitors such a comprehensive market overview. The 33rd edition of the world’s leading trade fair for horticulture will have more than 1600 exhibitors from around 50 nations.

The show was opened by Dr Robert Kloos, State Secretary in the Federal Ministry of Food and Agriculture. The world’s premier horticultural fair is regarded as the leading meeting place of the international green sector. Top purchasers from Israel, Belgium, Brazil, Kuwait, Congo, USA, Iran, Japan, Portugal, Australia, Ireland, Nigeria, Turkey and Russia have announced their visits so that they can place orders for the coming garden season.